Welcome
Growth Roadmap collects the best free resources for learning growth and puts them in order: 166 articles, videos, guides and courses across eleven stations, from foundations and data to acquisition, retention and revenue. Every station explains why it matters, lists resources from easiest to hardest, and ends with one hands-on exercise and a checklist.
Your progress
The timetable
The order is the learning order: understanding and data first, then the funnel from acquisition to revenue, then tools and specialisms.
| No. | Station and what it covers | Time | Resources | Progress |
|---|---|---|---|---|
| Groundwork line · stations 1–4 | ||||
| 01 | Growth FoundationsWhat growth is · Frameworks: AARRR & beyond · North Star & metric trees · Loops vs funnels · Product-market fit · The growth process | 4–6 hours | 16 | Not started |
| 02 | Strategy & Customer InsightICP & personas · Jobs to be Done · Customer research & interviews · Positioning & messaging · Competitive analysis · Choosing a growth model | 5–7 hours | 16 | Not started |
| 03 | Data & AnalyticsTracking plans & events · Analytics tools · Cohorts & funnels · Attribution · Dashboards & reporting · SQL & statistics for marketers | 6–10 hours | 14 | Not started |
| 04 | ExperimentationHypotheses & ideas · Prioritization (ICE, RICE) · A/B test design · Statistics & sample size · Common pitfalls · Learning from experiments | 5–7 hours | 16 | Not started |
| Funnel line · stations 5–9 | ||||
| 05 | AcquisitionChannel strategy · Paid ads · SEO & AEO · Content marketing · Social & community · B2B outbound · Partnerships & affiliates | 6–10 hours | 19 | Not started |
| 06 | Activation & CROAha moment & activation metric · Onboarding · Landing pages & forms · Conversion copywriting · Psychology & behavior design · CRO process | 5–8 hours | 16 | Not started |
| 07 | Retention & LifecycleMeasuring retention & churn · Engagement · Email marketing · Push & in-app messaging · Segmentation & personalization · Win-back & resurrection | 5–8 hours | 14 | Not started |
| 08 | Referral & Growth LoopsReferral programs · Virality & K-factor · Network effects · Content & UGC loops · Product-led growth | 4–6 hours | 12 | Not started |
| 09 | Revenue & MonetizationPricing & packaging · Freemium & trials · Unit economics (CAC, LTV, payback) · Expansion revenue · SaaS metrics & benchmarks | 5–7 hours | 12 | Not started |
| Toolkit line · stations 10–11 | ||||
| 10 | AI & AutomationAI for content & ads · Prompting · Automation (n8n, Zapier, Make) · Agents & AI workflows · CDPs & data integration · Vibe coding for marketers | 6–10 hours | 16 | Not started |
| 11 | Specialisms & CareerB2B SaaS · E-commerce · Marketplaces · Mobile apps · The growth role & team · Interviews & portfolio · People & communities to follow | Ongoing | 15 | Not started |
| Express · bonus stop | ||||
| ★ | Rules of Thumb31 shortcuts like the Rule of 40 and LTV:CAC, with their sources | 1–2 hours | 24 | — |
Which route is mine?
You can follow the stations in order, or take a shorter route:
- New to growth: stations 1 → 2 → 3 → 4 → 5
- Performance marketer: 3 → 4 → 6 → 7 → 9
- Founder: 1 → 2 → 6 → 8 → 9
From the Library
A few favourites from across the stations. All free.
| Resource | Author | Type | Station |
|---|---|---|---|
| Startup = Growth | Paul Graham | Essay | 1 |
| Ideal customer profiles and buyer personas: How are they different? | HubSpot | Article | 2 |
| Optimization Glossary | Optimizely | Docs | 4 |
| Do Things that Don't Scale | Paul Graham | Essay | 5 |
| New data shows losing 80% of mobile users is normal, and why the best apps do better | Andrew Chen | Essay | 7 |
| Dropbox: Startup Lessons Learned | Drew Houston (slides, SlideShare) | Slides | 8 |
| SaaS pricing models: Everything you need to know | Paddle | Guide | 9 |
| Elena Verna on AI growth: Automate the basics, elevate the creative | Atlassian (Mary Cadwell) | Article | 10 |
Growth Roadmap is curated by Hossein Hosseini. About me →